Cause Marketing: Leverage the Love

Did you know that 85% of consumers have a more positive image of a product or company when it supports a cause they care about? Or that 80% of consumers are likely to switch brands, similar in price and quality, to ones that support a cause?1

You can use Cause Marketing to greatly benefit Maine Medical Center, The Barbara Bush Children's Hospital or Maine Children's Cancer Program while boosting your sales and corporate image by creatively aligning with us. Community affinity for The Barbara Bush Children's Hospital and Maine Children's Cancer Program is strong and widespread. A cause marketing partnership with BBCH or MCCP can be highly motivating for your customers as well as your employees.   

Popular Examples of Cause Marketing:

  • Donating a portion of sales during a defined period of time.  

  • Coin collection or round up at registers. 

  • Paper icon sales at registers. 

  • A direct donation request to customers from a server or cashier.

  • Facebook “like” campaign.

Custom Campaign

We will work with you to create and implement a program that meets the needs of your organization, customers, clients and employees.

Please contact us by email or call (207) 662-2669 to be directed to the best member of our team to assist you.

1According to the 2010 Cone Cause Evolution Study

 

 
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© 2017 Maine Medical Center Philanthropy Department